As we all age, the imperative is evident: How can each of us contribute to crafting a world we desire to grow old in? On this episode of The Beat, recorded live at ViVE 2024, Carrie Shaw, CEO and founder of Embodied Labs, and Diana Gelston, Chief Commercial Officer at Best Buy Health, discuss their partnership and how they are shaping the future of in-home care through empathy-driven technology. They delve into the transformative impact of immersive training technology on caregiving and aging at home, reflecting on their unique partnership and the values driving their work. Carrie and Diana’s partnership has not only influenced the training and approach of professionals but has also touched the lives of those receiving care. From empowering Best Buy Health's Geek Squad agents to offering a lifeline for individuals in their own homes, they explain how their work is driving a culture shift towards more empathetic and personalized care. Tune in for an enlightening conversation that will challenge you to consider your role in building a world we all want to age into.
About Diana Gelston:
Diana Gelston is the chief commercial officer of Best Buy Health for Best Buy Co. Inc. In her role, she is responsible for building and strengthening the company’s commercial relationships that aim to enable care at home for everyone.
Diana leads a large, diverse team in creating and executing high-impact, go-to-market strategies that support the company’s mission to enrich and save lives through technology and meaningful connections. At Best Buy Health, she is focused on developing integrated technology services and offerings that support consumers wherever they are on their health journey and improve the care-at-home experience.
Previously, Diana has successfully launched and developed more than a dozen sales and marketing teams in tech, medical devices, digital health, and healthcare information systems at Amazon Business Healthcare, Fresenius Medical Care, Philips Healthcare, and other innovative start-ups.
Diana earned a bachelor’s degree from the University of Southern California and a certificate in Leadership Development and Business Administration from the University of Pennsylvania’s Wharton Business School.
About Carrie Shaw:
Carrie Shaw, CEO and founder of Embodied Labs, works at the intersection of storytelling, immersive experience design, and caregiver education. She holds both a bachelor’s degree in Global Public Health and a master’s in Biomedical Visualization. After returning from the Dominican Republic, where she served as a Peace Corps Health Educator, Carrie became the primary caregiver to her mother, who was living with early-onset Alzheimer’s disease. This opened Carrie’s eyes to the needs of the aging services workforce. Carrie speaks to global audiences about her personal journey as a young adult caregiver and her experience as an entrepreneur building a venture-backed digital healthcare company that is revolutionizing the way healthcare providers, caregivers, and patients learn about human health through immersive experiences.
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