The Beat

AI @ HLTH : Trusting Generative AI in Health Care: A Necessity

Episode Summary

In this conversation, Host Sandy Vance and Jen Sullivan from Deloitte discuss the critical role of generative AI in health care, emphasizing the importance of building consumer trust. They explore the current landscape of AI in health care, the skepticism surrounding its use, and the regulatory and ethical considerations that organizations must navigate. The discussion highlights the potential benefits of generative AI, including improved patient access and personalized treatment plans, while also addressing the challenges of maintaining privacy and security. Sullivan shares insights on how Deloitte supports health care organizations in implementing AI responsibly and effectively.

Episode Notes

In this episode, they discuss:

• Building consumer trust in generative AI is essential for its success in health care.
• Deloitte plays a significant role in the health care sector, serving various stakeholders.
• A majority of consumers believe generative AI can reduce wait times and costs.
• Skepticism towards generative AI has increased among consumers over the past year.
• Distrust in AI tools is linked to concerns about bias and privacy.
• Health care data is a high-value target for cyber adversaries.
• Generative AI can enhance the patient-physician relationship if used correctly.
• Transparency and ethics are crucial in the deployment of generative AI.
• Healthcare organizations must educate both patients and clinicians about AI.
• Deloitte assists organizations in navigating the complexities of AI implementation. 

Learn more about Deloittes research here : 

Building and maintaining health care consumers’ trust in generative AI

https://www2.deloitte.com/us/en/insights/industry/health-care/consumer-trust-in-health-care-generative-ai.html

A little about Jen:

Jen Sullivan, Principal, Deloitte & Touche LLP, is a seasoned and innovative cyber strategy leader with 28 years of experience in technology and cybersecurity, with 24 years of deep focus in life sciences and health care. Her technical infrastructure background has expanded throughout her tenure to a range of security areas including cyber strategy, threat detection and response, data protection and privacy, regulatory compliance, and technical resiliency. Jen serves some of the industry’s largest and most complex clients and leads Deloitte’s Cyber Strategy and Transformation practice. Beyond client service, she has held pivotal leadership roles in talent and business transformation and has a deep passion around health equity. Jen serves on Deloitte’s Cyber executive leadership team, is a leader in Women in Cyber and is the Advisory Life Sciences & Health Care Generative AI leader.